BIKESPORTZ MARKETING TEAM
Make no mistakes, our dedicated marketing team is intent on delivering stratospheric success across our family and network. We are a hard-working and multi-skilled group of specialists tasked with establishing and maintaining superstar status for each of our premium leading cycling brands within Australia.
Our team must stay several steps ahead of the competition to ensure our brands, partners, and dealers remain the aspirational names consumers covet.
❞ I've worked with many marketers over a long period of time, and the ones that stand out are the ones that get the fundamentals right first but then spend time on finding the little niches that help move products. The team at BikeSportz are consummate marketers and storytellers. The service is exceptional, their ideas are current, and they have great expertise and knowledge.
❞
Agostino Giramondo, Former AusCycling General Manager
Public relations
we assist in reputational brand management and generating or responding to editorial media opportunities, which includes preparing media packs, briefing resources, press releases etc.
Influencer marketing
Working with influential content creators to amplify brand exposure across social media outlets.
Social media advertising
Affiliate marketing
Working with third-party affiliates who can generate sales for brands.
Event management & marketing
Overseeing and executing niche to large-scale events and the promotion thereof.
Native advertising
In-situ advertising and/or product placement in media. Digital advertising - strategising and implementing online Pay Per Click (PPC) campaigns across search engine platforms, such as Google.
Premium quality video content
Scriptwriting and generating content for myriad paid and organic uses across online media.
Contributing to podcasts
that raise brand awareness or individuals representing brands.
Search Engine Optimisation & Marketing (SEO & SEM)
Strategising and implementing best practices to amplify our brands in search engine organic ranking results.
Point of Sale (POS)
Designing and developing eco-conscious and eye-catching sustainable displays wherever possible.
Email marketing
Devising and disseminating attention-grabbing, ROI-skewed emails to large-volume databases.
Creating and maintaining optimal websites, brand store sites and B2B portals
Developing and maintaining robust dealer programmes
Maintaining and responding to customer reviews & testimonials
We maintain a competitive marketing edge
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Our Hack Games winner
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Recent cycling marketing wins
There are many stand-out marketing moments on the BikeSportz calendar. Two stellar initiatives and team favourites in particular:
Santos Tour Down Under
This is always an opportunity for BikeSportz to bring together the entire team and show what can be achieved with a collective goal. Marketing joined superpowers with Event Management and Design to promote our brands to the global industry and public. From a sleek, enticing race village display store to coveted online promotions, popular group rides and XXX, this was an explosive, non-stop celebration of cycling passion. And it went down a treat with everyone!
Brand Websites
We’ve turned our skills and attention to designing and developing over ten impressive individual brand websites in an effort to deliver a true omnichannel experience for customers. We use these sites as a platform to build customers’ product knowledge, excitement and desire. Think of it a little like a first date. By the time we funnel customers to dealer stores, they’re in the know, ready to buy and keen to go steady.
Contact our marketers
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