Science in Sport’s newest nutrition range, its Beta Fuel Dual Source Energy Gel, had a perfect launch when multiple Grand Tour winner Chris Froome used it to fuel his memorable 80km solo breakaway victory in the 2018 Giro d’ Italia.
SiS was supplying Team Sky (now Ineos Grenadiers) with the product prior to its release on the market and when Chris revealed postrace the nutritional secret weapon behind his extraordinary stage win, its popularity among elite and recreational competitors was virtually assured.
Fast forward to this month’s Tour Down Under (TDU) for evidence of Beta Fuel’s sustained demand among professional and amateur riders.
While SiS continues to sponsor Ineos Grenadiers – as well as the Australia, British and German cycling federations – competitors from many of the other teams have been actively sourcing SiS’s Beta Fuel and its Beta Fuel + Nootropics gels to fuel their 2023 TDU campaigns....
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