Becoming a BikeSportz dealer opens your door to the world’s leading cycling brands. Not only do you access the most coveted products on the planet, but you also get the full-stack services and support of our team.

We don’t fulfil your order and step away until the next one comes in - we invest in the long-term relationship and do everything we can to help you make sales.

This isn’t just about becoming a dealer; it’s about becoming a member of our growing BikeSportz family and benefiting from everything that delivers.


Business benefits when you become a brand dealer

Get ready to experience the full force of a BikeSportz relationship. You’ve heard of a love bomb - we’re going to value bomb you sky-high!

I've been a BikeSportz customer since 2011. They have always been a reliable supplier with great brands and support. They understand the challenges and opportunities that retailers face and are always open to a conversation about how they can help! A pleasure to support. ❞
Jake, Cycle Station, Albury NSW

Strategic marketing and impressive network

We’re at the head of the bunch when it comes to major sponsorship and event investments. So whether it’s sending our team to the world’s biggest and best cycling trade shows or negotiating strategic, major national-scale events that guarantee brand exposure, we’re there.

Australian Cycling, UCI World Championships, Santos Tour Down Under, Cadel Evans Great Ocean Road Race, Amy Gillett Foundation, Ironman, Graveleur, Port Douglas Gran Fondo, Essendon Elite Sports, Fremantle Dockers, Richmond Tigers, and Starlight Tour de Kids are just some of the events we support.

Contact us-Brand Management Team
Direct access to the world’s best cycling brands

Direct access to the world’s best cycling brands

We are the leading supplier of premium cycling parts and accessories. These are instantly-recognisable names your customers want, and you’ve now got fast, easy access to them all. From AlpineStar and Santini to Bosch and Campagnolo, find out what cycling brands are part of the family.

Dedicated in-house brand managers and customer service

Our in-house brand managers, customer service team and territory representatives work hard to promote and distribute our products. They also build longstanding partnerships and relationships that demonstrate how much we value you. The team constantly thinks outside the square about how to do more to add to the relationship and help your business grow.

Easy ordering system and rapid warehouse dispatch

Our cutting-edge warehouse dispatches within one to two days of you placing an order. We have deals with a number of nationwide carriers to ensure the best possible quote and efficiency for your delivery. Our fully-digitalised facility uses scanning equipment for speed and precision. A new BikeSportz B2B portal enables easy ordering and bulk uploads to save you time.

Direct access to the world’s best cycling brands

Innovative marketing support

We invest in attention-grabbing, innovative point-of-sale systems and displays for every store that promotes our products so you can maximise sales. Need something bespoke for your business? Reach out to our marketing team and see what we can do.

Sales reps around Australia

We don’t have a sales rep team that sits aloof in a capital city. Our crew is out and about in every state and territory so there’s always someone who knows your area well and is close at hand to call upon. And with all the events and invitations, we’re sure you’ll get to know this crew really well!

Cycling ambassadorship programe

Our cycling ambassadorship is in its infancy but is now set to benefit from our marketing team’s commitment overdrive. We’re making it a priority to grow more mutually-beneficial relationships between loyal customers and our brands. We will generously encourage grassroots-level promotions that drive portfolio exposure and give our brands even more of an aspirational edge.

Click-and-collect for dealers

If you’re based near our head office, benefit from our click-and-collect service. If you’re not - don’t worry! The warehouse team is so hot on dispatch you’ll have your order in no time.


Many customers want to support businesses doing their best to minimise their carbon footprint and care for the environment. In addition, consumers want transparency around who you do business with and how. BikeSportz’s culture of business sustainability reassures your customers that you seek business relationships with integrity.

We grow, you grow

The numbers speak for themselves - BikeSportz has become the dominant distributor of cycling A-brands. We share in our success and strength so that as we grow, so too do our dealers.