BikeSportz is the premier cycling importer and distributor in Australia, representing a family of some of the industry’s most established, coveted and emerging brands.

In an unwavering commitment to our 1,200+ Australia-wide dealers and their customers, we only represent the best of the best - the ‘A Brands’, as we like to call them. When you’re the best, you expect nothing but the same in return. And that’s exactly what we deliver.

As part of our carefully curated family, you benefit from exceptional support across services, products, innovation and more. Here’s how.

Our cycling brand customer support services

Dedicated brand managers

Every brand in our family is supported by a dedicated relationships manager, backed by our wider team. When working at the very pointy end of this industry, remarkable service is a key distinguishing feature. We’ve got that in spades.

Outstanding marketing team

We maintain an exceptionally busy calendar of events, sponsorships, trade shows and more. We’re intrinsically involved in some of the biggest events in the Australian cycling scene, including Santos Tour Down Under, Cadel Evans Great Ocean Road Race, Australian National Cycling Champions, Ironman and more. It’s all part of our ongoing work to drive brand awareness and strengthen relationships. Our marketing team leads the charge in all this activity, as well as individually supporting dealers with brand promotions, in-store collateral, social media campaigns, email marketing, catalogues, flyers, posters, web design and more.

Results-driven sales representatives

We have an on-the-ground sales team spread across the entire country, which is no small feat given the size of Australia.

This team is the sales world’s cream of the crop. They know their dealers incredibly well, and they’re passionate about cycling. Importantly, they understand the need to sell sustainably - this is not about generating a quick, one-off win to reach targets. It’s about developing relationships, selling the right products that dealers really need, and maintaining strong, consistent sales year in, year out.

Our cycling brand product services

Cutting-edge warehouse facilities and fulfilment

Our huge Melbourne-based warehouse uses the latest storage and pick-and-pack technology. We deliver rapid fulfilment and typically will offer next-day delivery services along the East Coast, and within three days to Western Australia.

The most competitive shipping rates in Australia

Australia is a massive country and moving goods can be costly and time-consuming. Not with BikeSportz. We’ve negotiated the most competitive rates possible with a network of providers, ensuring we can pick and choose to get the best deal available for each delivery.

Interested? Contact our team today

When you become a member of our family, you’re treated as such. To discover more, contact our friendly customer service team today.

Meet the team