When executed brilliantly, events and expos can be the ultimate marketing tool in the cycling world. They are a tactile, energising experience bringing people and products together. Put the bike, cycling part or piece of apparel in front of people to look at and touch, and dreams are suddenly within very real reach…
And that’s when the buzz really begins.
We serve as a brand guardian to our clients, ensuring their image in Australia is promoted - and protected - just the way they want it. Events and expos are an excellent opportunity to showcase brands and products, and our team has decades of experience in taking it to the next level.
We partner, sponsor, support and/or activate at some of the biggest star-studded events on the Australian sporting calendar. Santos Tour Down Under, Cadel Evans Great Ocean Road Race, the Australian National and World Championship titles, Ironman series, Handmade Bike Show, Bayside Criterium series (Bay Crits) and many other mass-participation events form a big part of our annual marketing schedule.
We take an omnichannel approach across marketing, sales, and service strategies during all stages of the event. Every arm of the business is aligned on consistent messaging and promotions. This means the customer has a cohesive, on-point experience no matter how they reach our brands and which platform they use. So, what tools are in our box of unique marketing tricks?